Aurora Luxury Resort website
Client Background
Aurora is an elite alpine resort offering wellness retreats in Switzerland. They relied heavily on Booking.com, losing 15-20% of room values to OTA commissions.
The Challenge
Establish an immersive digital identity that encourages travelers to book directly online, showing real-time suite layouts and seasonal amenity pricing.
Discovery phase
Travelers looking for wellness retreats want to view quiet spaces and spas. Full-bleed video layouts and ambient visual panels were needed to simulate the physical retreat experience.
Target Audience Audit
We analyzed luxury hospitality user patterns and established that clean layouts with few forms and full-bleed image galleries produced the highest room bookings.
UX Architecture
Build a storytelling-driven website that changes layouts based on the current season (snow animations in winter, floral patterns in spring) with custom checkout routes.
Interface Aesthetics
We established a warm cream and teal aesthetic, combining editorial layouts, custom font pairings, and parallax image slides.
Next.js Stack Implementation
We programmed the front end in Next.js, integrating GSAP ScrollTrigger for smooth content reveals, and connecting checkouts to Sabre via secure APIs.
Performance Metrics
Direct room bookings jumped by 54%. Average booking order value grew by $180 due to interactive spa add-on selections. The site received key design awards.
Client Feedback
“Our direct reservations has reached record levels. The website design represents our resort's physical experience perfectly.”